Marketing & Design
Teach your internal team to produce the marketing and design work that used to require an agency.
AI created a historic opportunity: your internal team can now do its own marketing and design. It takes three things — the tools, the craft, and the human skills the AI era demands. Over 25 years in all three is an unusual qualification. I can teach your team all of it.
Marketing & Design at Synaxis is an installation engagement. I come in, install the three legs, and leave your team running.
The situation
A year ago, producing a campaign, a launch page, or a brand system required an agency — or an in-house team large enough to cover the craft. Claude and Canva AI have absorbed most of that production work. The question is no longer should we outsource this? It's can our team take the opportunity?
The answer depends on the three legs. Tools only and the team produces dentist flyers in Canva. Craft only and you're paying agencies for things you don't need to pay for anymore. Human skills only and the team gets more reflective and no more capable.
What changes
The team stops routing every piece of creative work to an outside agency. They produce positioning, campaigns, content, and design at a standard the business can use, on the cadence the business actually needs. Marketing goes from a line item you outsource to a capability you own.
How it works
The tools
Claude, Canva AI, and the production stack your team likely already pays for, installed as a working execution layer inside your actual workflows. Prompt craft, tool selection, hand-off between tools. The AI fluency that takes the rote work off the team's plate.
The craft expertise
Over 25 years of marketing and design strategy: positioning, voice, content systems, launches, brand systems. The judgment under the output. A team armed with Canva and no craft produces dentist flyers. The craft leg is what keeps the output at agency standard.
The human skills
Discernment about what's worth saying. Taste about how it should look. Initiative to ship. The capacities that turn tool fluency into marketing your team is proud of, operationalized inside the group that has to produce the work every week.
Engagement formats
Readiness assessment
2–3 weeks
A written diagnosis of where your current marketing and design work happens, who produces it, which pieces the team could absorb internally, and which ones genuinely need outside help. Recommended installation path, or an honest recommendation that installation isn't the right next step yet.
Installation engagement (training included)
3–10 months
The three legs, sequenced. Tool install: prompt craft, Claude and Canva AI integration, workflow design. Craft install: positioning, voice, content systems, design standards the team can hold. Human skills install: taste, discernment, shipping cadence. Delivered as training with the team, not to the team. The deliverable is capability, not a binder.
Advisory retainer
monthly, 3-month minimum
After installation, a monthly cadence of strategic review, office hours, and priority read on tool or platform shifts. For teams that want the senior practitioner on call as the installed capability matures. 30-day notice, no long-term lock-in.
Who it fits
Mid-market B2B firms (roughly $2–30M revenue) currently paying an agency $15–50K per month. Internal marketing teams with one or two generalists who want to stop buying agency hours. Leadership teams that understand the AI opportunity and want senior-practitioner judgment on how to take it.
Other services
The same thesis, applied to the other places your team is outsourcing work it could be doing itself.
One call. The person who does the work answers.